Align your brand with 3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each.
2.5M+ followers1M+ avg video views65K+ newsletter readers
Reach the audience that ignores ads
Sponsor Big Think's Mini Philosophy with Jonny Thomson and put your brand in front of 2.5 million intellectually curious professionals who reward substance over hype.
Custom sponsorship packages built around your goals.
Featured guests and collaborators
Ian McEwanRutger BregmanMarie KondoRyan HolidayGary Marcus
2.5M+Total followers across platforms
1M+Average views per video
65K+Newsletter readers
3-5New short-form videos per week
Capabilities
Five ways to integrate your brand
Choose one format or combine several into a multi-platform campaign tailored to your objectives.
Short-form video sponsorships
Align your brand with 3-5 philosophy videos published weekly across YouTube and Instagram, averaging over 1 million views each.
Podcast integrations
Reach listeners through long-form conversations with leading thinkers, authors, and cultural voices on podcast platforms.
Newsletter advertising
Connect with 65,000+ engaged newsletter readers who actively seek out essays on philosophy, psychology, productivity, and culture.
Custom editorial partnerships
Collaborate on creator-led branded content with Jonny Thomson that fits naturally into conversations about ideas, work, and modern life.
Multi-platform campaigns
Run integrated activations across video, social, newsletter, and podcast for coordinated reach and repeated exposure.
Versus the old way
What sets this apart from typical influencer channels
Mini PhilosophyTypical influencer channels
Mass social reach with editorial credibility+×
Publisher-backed brand-safe environment under Big Think+×
Creator with intellectual authority and bestselling books+×
Integrated cross-platform distribution in one partnership+×
Audience of highly educated, self-improvement-oriented professionals+×
Sponsorships designed to feel additive, not interruptive+×
Process
From first call to campaign launch
A simple route from setup to steady output.
Book a call
Tell us your brand goals, target audience, and timeline. We map your objectives to the right mix of platforms and formats.
Design the campaign
We build a custom sponsorship package with deliverables, platform mix, and content direction that fits your budget and message.
Create and distribute
Jonny Thomson and the Big Think team produce sponsor-aligned content across the platforms your audience already uses.
Measure results
Receive reporting on reach, engagement, and audience response across every channel in your campaign.
Options
Custom sponsorship packages
Pricing is tailored based on platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.
Single-format sponsorship
Custom
Align your brand with one content format: short-form video, newsletter, or podcast integration.
- + One platform focus
- + Brand-safe editorial environment
- + Access to intellectually curious audience
- + Competitive CPMs
Multi-platform campaign
Custom
Integrated activation across video, social, newsletter, and podcast for coordinated reach and repeated exposure.
- + Multiple platforms in one partnership
- + Creator-led branded content with Jonny Thomson
- + Custom editorial collaborations
- + Coordinated campaign timeline
- + Cross-platform reporting
Answers
Sponsorship questions, answered
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher whose books have been translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, custom editorial collaborations, and multi-platform branded partnerships.
What audience does Mini Philosophy reach?+
Mini Philosophy reaches highly educated, intellectually curious, self-improvement-oriented professionals who seek depth in a world of noise. They value lifelong learning, critical thinking, and meaningful work, and they reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2.5 million followers, averages over 1 million video views, and has more than 65,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations tailored to their brand goals.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Ready when you are
Put your brand where curious minds gather
Book a call to explore sponsorship opportunities across video, podcast, newsletter, and custom editorial with Big Think's Mini Philosophy.
Book a call›